In a competitive retail market, if brands want their cosmetics to stand out from the shopping shelves, the most important thing is to create a sense of uniqueness in order to attract customers' attention. AndCosmetic Packaging BottlesThen it is the key to attracting the attention of your potential customers to further purchase your product.
但是在定制化妝品包裝瓶時(shí)需要考慮的一些因素,這樣才能確保產(chǎn)品從購物架中脫穎而出。
1. Simple design
When consumers buy a product, they simply don't have the time to research more details about it. This means that they look for an item that will help them make a quick decision. An example of this would be the use of clearer and simpler designs for cosmetic bottles.
2. Do not use generic bottles
What is a universal bottle? A universal bottle is a package that does not target any specific product and also does not have too many design elements. It can be used for a wide range of products.
You might think that using packaging bottle customization might significantly cut into your product's profits. However, this is not the case and professional packaging bottle design should be seen as an investment in marketing your brand.
Because, product packaging bottles are a form of communication between the brand and the customer. The product packaging box is the best opportunity to make a good first impression on your customers, so you want to make it more valuable. Using generic packaging will diminish the value of the product and give consumers a bad first impression.
On the other hand, choosing a premium cosmetic bottle can send a message of high quality to your customers in order to reassure them of their purchase. Thus, cosmetic bottles can be called an investment that has the potential to keep customers coming back to your products for years to come.
3. Color
If there's anything that truly defines and captures a person's emotions, it's color. Different colors evoke different emotions in customers. Brands can use customers' association with specific colors to make your product more appealing.
For example, white evokes cleanliness and simplicity. Each color represents a different symbolism.
Customized cosmetic packaging bottles are more important than one might think; not only do they reflect the brand image well, but they also increase the overall sales of the product. When compared to other cosmetics on the shopping shelves, one needs to make sure that the packaging bottles convey a clear message and facilitate a quick decision for them.
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