從護膚產(chǎn)品到彩妝,漂亮的包裝瓶設計總能吸引不少潛在用戶(hù)的關(guān)注。對于用戶(hù)來(lái)說(shuō),漂亮的包裝瓶不只能夠引起他們的關(guān)注,還能影響其整個(gè)購物體驗決策?;瘖y品包裝瓶是客戶(hù)整體品牌體驗的重要組成部分,所以,除了外觀(guān),還應對包裝瓶的其它風(fēng)格與功能進(jìn)行有效的設計。
The first step is to determine how the cosmetic package bottles will fit into the overall brand experience. Whether cosmetics are sold online or in brick-and-mortar stores, it's important to think of all packaging as part of the overall brand experience. So your cosmetic package bottles should reflect your brand personality and values as well as align with the brand's other marketing tools.
Consider the basic function of the bottle as well as the special needs of the product Related considerations should be made before selecting the packaging pattern and typography, it is very important to determine the basic function of the cosmetic packaging bottle. Is there a need to convey important information about the use of the product and its ingredients through the cosmetic bottle? Is the product affected by light?
It is very common for packaging bottles to convey important information about cosmetic products. For products that are susceptible to light, such as essential oils, they can be protected in two parts, and their inner packaging can be reduced by using dark glass bottles.
Although, our lives are filled with all kinds ofCosmetic Packaging BottlesThe more beautiful the appearance, the more it can attract the attention of the target users, but, in addition to the beautiful appearance, it is also very important if the packaging bottle can create other effective functions for the product and brand.
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