關(guān)注宇塑包裝最近的資訊可以看到，宇塑包裝最近一直在強調化妝品包材包裝的重要性，到現在，已經(jīng)形成一個(gè)關(guān)于化妝品包材介紹的系列了，如果您沒(méi)有留意到之前的文章，你可以通過(guò)一下來(lái)回顧：

1.Why Cosmetic Packaging Colors Need to Be Reconsidered?
2.How to choose cosmetic packaging colors?
3.Commonly used materials for cosmetic packaging materials
4.Innovative eco-friendly packaging for organic cosmetics
5.Mastering the Essence of Cosmetic Packaging
6.What are the characteristics of cosmetic packaging design?
7.An analysis of cosmetic packaging design
8.The Importance of Cosmetic Packaging

細心的讀者看了上面的文章肯定會(huì )反駁小編"我知道包裝的重要性，用你教我？如果設計化妝品包裝才是難題"，是的，上面的文章都是一些鋪墊，真正的干貨是這篇文章：如何設計化妝品包裝？，希望以下的內容能給你們在包裝方面些少靈感方向。

• Pre-design preparation
• Let cosmetic packaging trends inspire you
• Creating the perfect cosmetic packaging
• Choose your package type
• Choosing a design focus

 

I. Pre-design preparation

The following points need to be clarified before embarking on a package design:

Define your ideal customer

It is important to know who you are designing for. Who is your ideal client? Are they as enamored with the sparkle on a girl as they are with a boy band? Are they those women of color who want makeup that (eventually) matches their skin tone? Once you know who they are, what are they looking for in a makeup brand? What catches their attention?

Define your brand personality

Equally important for your client's identity is theyou(used form a nominal expression)Identity. What is your brand? Are you lethargic (e.g. Urban Decay)? Simple and classic (e.g. Bobbi Brown)? Luxurious (e.g. Dior)? Your image as a brand and the personality you want to present to your customers will determine which design elements you use in your packaging.

Define how the ideal customer will buy your product

You also need to consider how you will sell your products. Will you be selling online or in stores? In small boutiques or large retailers? Your design strategy may vary depending on where you want to shell.

Create a mood board for your brand

A good thing to do before you start designing is to create a mood board for your brand. Put together images, colors, advertisements, and anything else that reflects your brand's personality; these will inspire you as you go through the design process.

II. Let cosmetic packaging trends inspire you

If you are in need of some packaging design inspiration, there is no better starting point than to begin researching the latest cosmetic packaging trends. Once you understand the current trends, you can create packaging that caters to the current issues that are important to your customers and communicates with them in the right way.

Keep in mind that you want to go for a look that is both modern and trendy, but timeless and universally appealing, so your package design should remain current for as long as possible.

Here are the cosmetic packaging trends we're seeing everywhere right now:

1. Complex line drawings

 

Creating intricate drawings using fine lines and lots of detail is a timelessly beautiful trend in cosmetic packaging.Particularly effective are floral and hand-drawn drawings that can be skillfully placed in specific areas or cover an entire product.If you want something feminine, but elegant and sophisticated, then a more geometric, clean and cool painting style may be for you.If your brand pays attention to detail, or if you're looking for a subtle yet beautiful way to showcase what's inside the package (by drawing the ingredients used), then this trend is perfect for you.

2. Unique customizable fonts

The bold font trend we see in graphic design naturally extends to packaging.Unique fonts can give your packaging a lot of character.Typography is the perfect way to express who you are as a brand, and treated fonts can set you apart.Whether it comes with a vintage vibe, a bold statement or a quirky style, the unique font is sure to stay in people's minds.

3. Eye-catching eye-catching patterns

With loud stripes and matchy-matchy color combinations, the bold pattern trend will have your packaging off the shelves in no time.Well-placed, eye-catching graphics make your packaging pop and give your brand a confident, youthful look that sets you apart.Irregular patterns in particular are a recurring trend that can give your packaging an edge.But that doesn't mean your brand has to be young and loud in order to use this trend: as long as you choose your colors and shapes correctly, abstract patterns can work for any brand.

4. Plain colors

One fashionable vintage trend we can't get enough of is cosmetic packaging covered in rich, warm florals and natural earthy tones.While this trend has a feminine and sometimes sexy feel, it can also feel warm and cozy.Lush, rich floral illustrations combine with a simple layout for a classic style that creates an approachable, luxurious look.

5. Modern Minimalist

Softness and minimalism are a match made in heaven. Crayons can soften an otherwise rough-looking minimalist packaging design, while a minimalist and clean design will ensure that your crayon packaging looks both modern and grown-up. Combine these two concepts to find the right mix for your brand. You can keep it simple and stylish by choosing a muted color palette that speaks to your customers and your brand, or you can combine the use of pastel shades for a playful and dreamy look.

When it comes to cosmetic packaging, anything goes. Dare to be different! Try designs that speak to you and express what your brand means. Unique designs stand out from the crowd. Need more inspiration? Check out our website abouthold or embracewrap (sth in a bag)design trendArticle.

Third, create the perfect cosmetic bag

Now that you're inspired, it's time to start designing beauty packaging and cosmetic labels.

Setting the standard for your brand design

The first thing you want to do when designing a package is to set thedesign elementconstituentThe

You need to consider a number of different elements:

type

Your first consideration is the mood and personality you want to bring into the package. Are you going for a minimalist style in your design? Or do you want to go for more personalization?

Knowing which style to shift to will help lead the rest of the design and ensure that packaging decisions are made that meet the overall design goals.

coloration

When choosing colors, you want to choose colors that match your brand's personality, b) grab your customers' attention, and c) stand out from the competition. This last point is especially important in the super-competitive world of beauty and cosmetics.

font

Next is the font.As with colors, you want to choose unique brand logos and recognize them immediately when customers scan the shelves.

Fourth, choose your packaging type

Just as you start with primer and work your way up to the end of foundation, when it comes to packaging you need to consider three different layers: outer packaging, inner packaging and product packaging.

The outer packaging is the first thing your customers must delve into to get their products. This can be the box used to ship customer orders from the warehouse or the bag that packages the cosmetics in a retail location.

The inner packaging is the container that holds your product, much like a customer opening the box used to hold lipstick.

產(chǎn)品包裝就是包裝本身：將產(chǎn)品存放在里面的容器，無(wú)論是口紅管還是粉底瓶

Common types of packaging in the cosmetics world

When it comes to beauty and cosmetic packaging, the possibilities are endless. The first thing you need to consider when choosing cosmetic packaging is the "what". What is the purpose of the packaging? What kind of product will you be producing? Obviously, packaging for lip gloss is not the right choice for body moisturizer, so you want to choose packaging that makes the most sense for each product.

Some popular packaging options in beauty and cosmetics include:

• vacuum flask
• water storage
• nebulizer
• jar
• tubes
• burette
• compact

Apparently, there are now certain packaging standards for different products. Most lipsticks will come in lipstick tubes. But that shouldn't make you think outside the box! Take lip glosses, for example. It used to be standard practice to put them in a tube with a wand. While that is certainly still the most common packaging option, many brands have deviated from the "norm" and opted for other options such as squeeze tubes, wide-mouth bottles and twist tops. As a result, you won't feel like you need to adhere to the constraints of "standard" packaging!

Once you know the type of packaging you want, you need to figure out how and where to get it. There are tons of cosmetic packaging companies out there where you can buy packaging at wholesale prices. You can also design customized bottles, boxes or tubs, which can make your products stand out on the shelves, but will certainly cost you a pretty penny.

 

V. Choosing a design focus

Once you know what type of product packaging you want to use, it's time to start thinking about the design. The best place to start? Choose a focus.

When your customers view your products, you can take a second to get your message across before moving on to other items on the shelf. What is the one thing you want your customers to know about your product? Whatever it is, that's what needs to happen in packaging design.

Do you want to build brand awareness and let your customers know that the lipstick or cream they're buying is you? Then you need to put the logo front and center. Is there an ingredient in your beauty products that you know will wow your customers and motivate them to buy? If so, that will be the focus of your design.

By focusing on one core element of your package design, you can ensure that key messages are communicated to your customers.