消費者選擇化妝品，是由許多因素影響決定的：例如品牌，產(chǎn)品功效、包裝等。其中產(chǎn)品本身的因素是決定二次購買(mǎi)的最大的原因，如果是首次購買(mǎi)，包裝往往能起到?jīng)Q定因素。這就是所謂的眼緣，第一眼看上了再有消費欲望，產(chǎn)品體驗。那么下面來(lái)探討一下化妝品包裝的重要性。

Cosmetic PackagingBrand concept, a comprehensive reflection of the characteristics of the product, directly affecting the consumer's desire to buy. Cosmetic packaging is a powerful tool for indirect communication with consumers. Economic globalization today, packaging as the use of commodities and value of the realization of the means in the field of production, circulation, sales and consumption, plays an extremely important role, is an important issue in the business community, must pay attention to the design.

Cosmetic packaging is to protect the goods, convey commodity information, easy to use, convenient transportation, promote sales, and improve the added value of products. Packaging as a comprehensive discipline, with a combination of cosmetic packaging designers and the dual nature of art appreciation. In order to play a leading role in the cosmetic packaging market, cosmetic packaging manufacturers need to adapt to market demand, improve market competitiveness of cosmetic technological innovation, provide better and more creative packaging boxes, to obtain more profits.

Cosmetic packaging design personalization, diversification of the development of the status quo, the use of a variety of printing methods to achieve production of cosmetic packaging consensus. As embossing printing large-area color printing is completed, digital printing, offset printing complete images, etc.. Although the effect of the combination of printing is very powerful, but must pay attention to the connection between each printing and the sequence between the printing method to highlight the printing effect, after careful observation and changes with the printing material, to avoid printing due to printing errors caused by the interruption of the connection printing work.

Comprehensive narrative, cosmetic packaging as a kind of indirect communication with consumers as an important tool to promote sales, improve the added value of the product has far-reaching significance. In today's ever-changing trend of the times, cosmetic packaging continues to evolve with the times, in line with the trend, to meet the rising market demand.