In the cosmetics and beauty product packaging industry, it can be said that small packaging is big business. Plastics play an important role in all segments of the market, including high-end and luxury.

In the market for highly personalized products such as perfumes, lipsticks and skincare products, the discerning customer is very much focused on emotion and beauty, although performance and functionality are still very important, and the importance of sustainability (especially for "natural cosmetics") continues to grow.

據最近一份題為“全球化妝品市場(chǎng)研究報告 – 2022年預測”的150頁(yè)的市場(chǎng)調研報告預測，2016-2022年，全球化妝品包裝市場(chǎng)的復合年均增長(cháng)率將達到5.2%，屆時(shí)這一市場(chǎng)的規模將達到356億美元。 報告指出，雖然這包括所有材料和產(chǎn)品類(lèi)別（如瓶裝、罐裝、管裝、盒裝、袋裝、粉裝條、滾珠裝、按壓瓶裝，等等），“塑料的存在還是影響市場(chǎng)的最大因素?！?/p>

The report states that plastics are the "material of choice" from the point of view of ensuring the durability of the packaging and preserving the important compositional and chemical properties of the product. The report also cites "innovative, attractive packaging" as a key driver for cosmetics packaging, and specifically notes its importance as a product marketing attribute.

Yushu Packaging Products Co., Ltd. understands this very well. Cosmetic packaging designers need to have a keen sense of shape, color, workmanship and materials, and need to understand how to integrate these elements together. How differently the material will be polished in different ways and how much it will affect the hand feeling. At the same time, some seemingly simple products (especially luxury goods) can actually be extremely complex. For example, a Marc Jacobs compact may have six to eight components, including buttons, springs, tops, bases, etc., in addition to extremely fine curves, slopes, colors (e.g., a close match of matte duck teal and champagne silver), and precision-controlled, high-end secondary polishing.

Glass has long been the material of choice for luxury packaging because of its purity, luster, thickness and first-class feel. But performance is one of its major shortcomings. "The biggest problem with glass is that it's fragile," says Renske Gores, market development manager for specialty plastics at Eastman's EMEA region, based in Norway. "It's the big brands that are looking for unbreakable, more durable packaging that are opening the door to our material," and another advantage of the material is its lighter weight.

Consumer habits are also changing. Consumers who are constantly on the go prefer products that are lightweight, durable and easy to carry, even for products like perfume and cosmetics. As more consumers choose to shop online, brand owners and retailers are favoring unbreakable plastic containers to reduce shipping costs, recalls and waste due to damage.

It is clear that in theCosmetic PackagingIn the field, innovations in various forms of materials, processes, functions and designs are still emerging.