Cosmetic Packaging Design的最終目的是為了吸引更多的顧客，激發(fā)顧客的購買(mǎi)欲望。在這個(gè)看顏值的時(shí)代，高顏值的化妝品包裝設計本身就會(huì )吸引消費者的目光，一個(gè)化妝品品牌要想將產(chǎn)品銷(xiāo)量和品牌效應發(fā)揮到極致，必須要有科學(xué)、新穎、合理、有創(chuàng )意的包裝設計，就是這樣才能在激烈的市場(chǎng)競爭中立于不敗之地?；瘖y品包裝設計具備以下四個(gè)關(guān)鍵點(diǎn)。

1. Design positioning should be precise

existCosmetic PackagingBefore designing, it is necessary to first carry out accurate positioning of cosmetics, including brand positioning, product positioning, channel positioning and consumer positioning.

First of all, it is necessary to understand the dimensions of the target consumers' age, gender, occupation, status, hobbies, economic level, living habits, consumption psychology, and aesthetic needs; secondly, it is necessary to grasp the characteristics of the commodity and its share in the market, as well as the packaging manufacturer's production capacity, scale of production, and management ability; finally, according to the different attributes, grades, sales regions and consumer objects of the commodity, to decide on the elements and styles of cosmetic packaging design.

2. The use of color and psychological feelings of coordination

Color is the most sensitive part of the human visual perception, color conveys the feelings of the most direct, different colors can bring different emotional changes, color for the theme, beautify the product, easy to identify the consumer goods plays a very important role.

The color of cosmetics packaging is generally based on the sales of goods to determine the object, female cosmetics packaging more warm, gentle, noble, elegant intermediate colors to reflect the elegance of the female temperament, there are some female product packaging counter-intuitive, the use of strong color contrast; male cosmetics packaging is often used in black, dark blue, silver and other large blocks of color, in order to highlight the male rigid and mysterious; children's cosmetic packaging Most of the young and soft colors, and the image of children in line.

3. Graphic design pursues fashion

Cosmetic packaging design is mainly decorated with exquisite, simple patterns, or non-realistic, abstract graphics to express the commodity information, so as to make it more modern and give people rich associations, catering to the modern pursuit of fashion, fashion-leading psychology. At present, with the advent of the retro trend, the ethnic style of cosmetic packaging has begun to lead the trend, the graphics of China's traditional folk ornamentation or traditional modeling, and accordingly add modern fashion elements, so that the cosmetic packaging is rich in traditional cultural connotations, but also has a modern and dynamic external image.

4.Combination packs are prevalent

Combination type set packaging is more affordable than buying a single piece of merchandise, while with some creative packaging structure, to enhance the shelf impact of the goods, more likely to allow consumers to buy and sets of purchases, but also conducive to expanding the scope of sales of goods.

I believe that the future of the cosmetic packaging industry because of the fusion of diversity, cosmetic packaging design will also be more of a real significance of the times and cultural connotations, more distinctive, more intriguing.